What tools are available for netlinking?

12 April 2024 - 12h27

Link building is a fundamental element of search engine optimization (SEO). It helps improve the visibility of your web pages on Google and other search engines. However, it can be both time-consuming and complex work. That's why some companies choose to rely on a link building agency to deploy their campaign. However, finding the right link building agency can be challenging. Here are some simple elements to help you choose the best agency to handle your link building campaign.

Majestic SEO

When it comes to natural SEO and link building, Majestic SEO stands out as a powerful ally. Its goal is to monitor and analyze backlinks. To obtain the necessary data for this analysis, you simply need to enter your domain name.

Majestic SEO has a good database that allows it to determine the number of referring domains pointing to your website. This database also helps you know the number of incoming links gained or lost over time.

But what makes Majestic SEO even more valuable are the relevance indicators it provides. These are the TrustFlow (TF) and CitationFlow (CF) of the links. CitationFlow informs you about the quantity of incoming links, while TrustFlow evaluates their quality.

Google Search Console

This is an essential tool to keep an eye on your website's performance. It allows you to obtain reliable statistics from Google. These statistics cover various aspects such as traffic (number of clicks and visits), keywords that achieve good rankings, the quality of external linking, etc.

Google Search Console distinguishes itself from other link building tools by focusing solely on your site. It allows you to disavow undesirable links that could discredit you in Google's eyes. It's the ideal tool to counteract backlinks from sites considered dangerous or of poor quality.

Google Search Console also offers options to facilitate the indexing of your pages. This can be useful for sites or pages that are difficult to index. For example, you can directly submit your sitemap.xml or a specific URL you want to index.

SEMrush

SEMrush is a multifunctional tool both mysterious and fascinating for digital marketing professionals. It allows you to delve into search engine optimization (SEO) by tracking the positions of your pages on the SERPs. For link building, it offers comprehensive access to backlink analysis, their quality, geographical location, and many other features.

Additionally, this tool allows you to expand your search for relevant keywords. It enables you to spy on your competitors to discover their SEO strategy and analyze their link building.

SEMrush is a powerful tool for digital marketing specialists looking to dominate the competition or build a certain reputation.

Ahrefs

Ahrefs is also one of the most popular tools for link building and SEO analysis. With this tool, you can easily find link building opportunities. It allows you to find relevant sites for link exchanges, conduct keyword research, and analyze your competitors' backlinks to find similar link opportunities.

Ahrefs also allows you to assess the quality of backlinks. It provides detailed information about backlinks, including referring domains, anchors, and linked pages. It also allows you to track backlinks to ensure they remain active. Finally, the platform has a built-in alert system to notify you of new backlinks.

SEObserver

SEObserver is an advanced link building tool for SEO professionals. It is primarily used for tracking a website's SEO performance and analyzing backlinks. By using SEObserver, you can track your website's progress as well as that of your competitors on Google and other search engines' SERPs. You can also gather information about your website's natural citations.

SEObserver offers a variety of features, which may seem intimidating to some users due to the large amount of data it provides. However, if you know how to use it correctly, SEObserver can be a very useful tool for making profitable decisions.

SEObserver offers basic features such as backlink and citation tracking. It also provides easy navigation between pages in its interface, allowing you to easily switch from the site's profile to its backlinks with just one click. Although this tool is more complex than other link building tools, it is very comprehensive and provides valuable data.